Since partnering up with Coast to Coast Fulfillment as its US fulfilment centre, Melton Mowbray-based aromatherapy business, Base Formula, has managed to more than double its US exports.
Launched in 1996 as a home-based business, Base Formula has since grown to become one of the leading aromatherapy companies in the UK. The company supplies premium grade essential oils, carrier oils, massage oils, cosmetic bases and aromatherapy skincare products to over 5,000 therapists in the UK and worldwide, with China and Hong Kong being its largest export markets.
After several years of successfully exporting to the Far East, we began to consider exporting from the UK to the US, with a view to supplying some Asian customers in the country,” said Jackie McKellar, managing director of Base Formula.
“Initially we were shipping products directly from the UK to the USA, but as a result, our customers had to pay more for international shipping and it also took longer for them to receive their orders.”
In 2012, Base Formula launched its own US website, selling direct to US customers, offering domestic shipping rates and providing quicker delivery times. “It was quite a daunting prospect setting up our own operation in the States but finding third party US fulfilment centre, Coast to Coast Fulfillment made everything much easier. Partnering up with Coast to Coast Fulfillment allowed us to ship our orders directly to our customers from within the US, whilst being carefully guided through the complex process of selling to the US market.
After increasing its US sales twofold in its first year of trading in the USA, Base Formula’s business continues to expand year on year.
As specialists in consumer product distribution across the US, our service to Base Formula involves acting as a warehouse for storage and distribution of products as well as providing a US customer service base for its consumers.
Randy Lundquist of Coast to Coast Fulfillment said: “Base Formula is another great example of how British business can be a huge success in exporting to the States. Doing business in the USA is very different to other parts of the world and it’s a huge market to get involved in. We enjoy assisting UK companies in breaking into the US market, whether they are selling products through larger retailers or direct to the consumer through ecommerce logistics, there are huge opportunities for both, and Base Formula managed to quickly take advantage of these.”
“It’s great to be involved in yet another UK to USA export success story, and we look forward to working with Base Formula as they continue to grow their brand in the States.”